Introduction
1
There is a lot of buzz
surrounding HTML5 as the
future of web technology, but
what exactly does this mean
for marketers and content
distribution? Technically,
HTML5 is a markup language
that allows developers to freely
create interactive content
without the need for additional
software, such as browser
plug-ins. HTML5 is used by
almost 50% of developers, and
is projected to increase to 80%
within the next 3 years.
But behind these codes
and developer-language is
an intuitive medium that
allows marketers to better
communicate and understand
their customers. There is
currently a disconnect between
the pace at which developers
are adopting HTML5 and how
well marketers understand
the implications of HTML5 for
their brand. The bottom line
is that HTML5 will increase
design flexibility across
devices, improve end-user
experiences, and reduce costs.
What is HTML5?
Whitepaper: The Limitations of PDFs for Marketers
