Video Engagement
YouTube and Vimeo are
beginning to play an increasingly
larger role in content marketing.
HubSpot reports that YouTube
users spend 3 billion hours a
month watching videos while
a study by Content Marketing
Institute indicates that YouTube
is the fourth most popular social
network in use today.
YouTube is the second largest
search engine in use today. As
7 Whitepaper: The Limitations of PDFs for Marketers
such, the ability for marketers
to easily incorporate video into
their content will translate into
higher exposure, engagement
and greater social shares. For
today's high level of social
connectivity, PDF's fail to deliver.
Source:
Cisco, 2012
Consumer Internet Video Traffic Growth
(petabytes per month)
2012 2013 2014 2015 2016
51%
2011
