on social networks, so it is
imperative that your content
reaches them where they
already are. The lack of social
share buttons or widgets
inhibit the likelihood that
content will reach a wide
audience or go viral.
Social Integration
Today's digital era demands
that marketers be present
and active on popular social
networks such as Twitter,
Facebook, LinkedIn, and
Pinterest. These social
networks are the gateway to
content, stories, discussions,
e-commerce, and news that
people share with followers
and friends. That said, the PDF
is a flat document that doesn't
allow for social integration.
While the PDF was adequate
during the printing era, the
best marketing efforts in
today's digital era will be
stunted if content cannot be
discovered and shared through
social networks.
The average consumer spends
20% of their internet time
7 Whitepaper: The Limitations of PDFs for Marketers
In a world where over
two days of video
get uploaded every
minute, only that
which is truly unique
and unexpected can
stand out in the way
that [viral videos]
have."
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