Distribution and Delivery
Marketers must deliver content
to individuals who expect quick
upload times and the ability to
view content seamlessly across
multiple devices.
PDFs have the limitation of
adapting poorly to different
screen sizes and displays. For
example, PDFs are difficult to
read on some smartphones
where the screen size is
5 Whitepaper: The Limitations of PDFs for Marketers
How long would you wait
for a page to load?
16 - 20 seconds
1 - 5 seconds
11 - 15 seconds
20+ seconds
6 - 10 seconds
Less than one second
30%
15%
16%
16%
20%
Source:
Kissmetrics, 2012
significantly smaller than
desktops.
Gartner reports that next year,
individuals will use mobile
phones more than PCs to
go online. Even now, mobile
traffic makes up 10% of global
Internet traffic. Cisco forecasts
that mobile traffic will reach
10.8 exabytes per month by
2016 - an 8x increase over 2012.
