It's evident that the image on
the right is less overwhelming
than the image on the left.
Incorporating visual hierarchy
into your content's design will
increase the likelihood that
readers can quickly extract
your main message and
continue reading if they're
interested. Visual hierarchy can
be achieved by:
• Breaking up your content
into different sections
• Using visuals
• Including spaces between
paragraphs
• Using different colours or
various-sized shapes to
draw attention to specific
elements on the page. For
example, use larger text for
main headlines
Visual hierarchy is also
important if you want to focus
your audiences' attention on
certain aspects of your page.
For example, perhaps your
content has various CTAs (call-
to-action) such as social shares
or free trial buttons: by using
visual hierarchy you can draw
the readers' attention toward
these areas which increases
the likelihood that they'll notice
and perform the action.
ConversionXL, a web design
company, explains that you
should determine visual
hierarchy by "ranking elements
on your website based on
your business objectives." You
need to determine your goals
in order to know what you
should prioritize by using visual
hierarchy.
6
Do-It-Yourself Digital Design: A Guide for Marketers
