Negative Space
It might be helpful to think of
negative space as providing
"a visual break" for your
reader – it makes your
content more appealing and
less daunting. Negative space
also emphasizes your content
and visuals by contrasting
them against blank space.
Think of your content as a
9 Do-It-Yourself Digital Design: A Guide for Marketers
photograph – although it's
text-based, the design of
your entire piece should be
as aesthetically appealing as
a well-taken photo. Negative
space will help achieve this
effect. Check out the excerpt
below from a G-Adventures'
brochure for a good example
of negative space:
