eBooks

Blogging in the Age of Content Marketing 8 9 Blogging in the Age of Content Marketing TWO PEAS IN A POD: BLOGGING AND CONTENT MARKETING Now that we have a strong understanding of the im- portance and power of blogs in the realm of content marketing, let's dive in and learn how we can create a blog and a killer blogging strategy! IDENTIFYING YOUR TARGET AUDIENCE(S) Before you actually begin the con- tent brainstorming and creation pro- cess, it's absolutely imperative that you have a strong understanding of who you're speaking to: who's your audience, what type of people are they, what do they like/dislike, what pain points do they experience...the ability to answer detailed questions such as these allows you to create content that speaks directly to your target consumer. Since the goal is to engage with people that are most inclined to become customers, the first step is to understand who they are and then to effectively communicate with them through awesome content. 3 2 Blogging and content marketing truly go hand-in-hand. Your blog should be the central nervous system of your entire content marketing strategy: it is the home for all your content and the portal for your target audience to learn and engage with your brand. Regardless of the type of content you're producing (blog posts, vid- eos, infographics, eBooks, white- papers), your blog is the home and Hub of all your content. You want to keep your audience engaged and interested in all the different types of content you produce (you know, to keep nurturing the relationships you've worked so hard to build), and a good blog is exactly the place where this relationship building happens.

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