Blogging in the Age of Content Marketing
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Blogging in the Age of Content Marketing
BLOGGING
IN THE AGE
OF
CONTENT
MARKETING
about? Where do I find the time to
do it? What resources do I need? How
can I keep track of my content?
Whether you are new to blogging or
you have been doing it for years, over
the course of the following chapters
you will find insight regarding best
practices for executing a comprehen-
sive blogging strategy.
Even though blogs have been around
since almost two decades ago ( weblogs
anyone?), they've just recently start-
ed to be seen as an important tool for
brands. Previously considered just an
expense, blogs have now proved that
when done well they're cost effective
marketing tools for driving lead gen-
eration and sales.
To become an effective blogger, you
must create strong content that's
aligned with your business goals,
publish it regularly and promote it
effectively. But what do you write
WHY BLOG?
Perhaps you're thinking about
starting your own business blog or
maybe you already have one and are
looking to take it to the next level.
Regardless of your reasons for
reading this eBook right now, it's
important that we take a minute to
understand and define the value and
significance of effective business
blogging in today's digital world.
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