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Blogging in the Age of Content Marketing 26 27 Blogging in the Age of Content Marketing If you want to have a really stellar blog, never forget your audience. What engages them? What content do they share? Which pieces do they spend the most time on? Knowing these facts is part of your role as content manager and can be one of the most interesting and rewarding parts. Yes, blog content is important for SEO and a million other reasons, but at the simple core of it, your blog is nothing if you don't have an engaged audience. CONCLUSION GUEST BLOGGING Know your Audience 3. YOU MAY ALSO LIKE Launch Flipbook What are the keys for ensuring that all your writers are engaged and writing the quality pieces your blog deserves? You need to be flexible and accommo- dating. You'll quickly get to know your writers and their styles: some might write 2 pieces when they only need one, some might submit their post the morning it's due, while others might simply miss their deadline…the point is that you learn how your team members operate and that you're strategic in accommodating them. As mentioned before, you need to be flexible if things don't work out the way you anticipated. Managing your Writers 2. * In sum, blogging is a long-term stra- tegic journey that can establish an important stream of leads, custom- ers, and engagement for your brand. There's no denying that it can be daunt- ing, especially if you're just getting started, but blogging has proven to be one of the most effective ways to increase targeted traffic to your site. By following these 7 steps, you will certainly build a strong foundation for your strategy, and can rest assured that the processes and tactics you im- plement will be productive over time.

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