Blogging in the Age of Content Marketing
18 19
Blogging in the Age of Content Marketing
Set a timer for 45 minutes and close
all unnecessary windows on your
computer, including chats and email.
If you want to get the piece done
quickly, it's important to minimize
distractions that can lead you astray.
These next 45 minutes aren't the time
to multitask between different proj-
ects – not only will
it take more time
to write your piece,
the content could
also appear fragmented since you aren't
writing with the same frame of mind.
Choose to write your pieces during
a time of day where you're most
productive. Perhaps you're a morning
person and prefer to write pieces
at the beginning of the day before
Don't allow yourself to get bogged
down by writing the perfect sentence
or using glamorous words – just focus
on writing the piece and getting all
your ideas down first. Then you can
always go back to edit and revise if
necessary. Writers generally feel stuck
when they're thinking too hard about
the topic or the writing process,
and that simply won't work when
you have a short 45 minute dead-
line. You can always go back and
make the necessary grammatical,
structural, and design changes,
but first you need the content.
Finding
the Time to Write
3.
you get busy with other priorities.
Some people might like to write at
the end of the day, just before they
head out. Find the time that works
best for you and try to stick to it.
Now comes the easy part…writing!
If you've hit a road
bump and simply
can't find the words to get down
on the page, the best thing you can
do is to take a short break from
writing and come back to it later
with a renewed energy. It happens
to the best of us so don't fret –
better that you revisit the piece
in a few hours then try to pump
out content that just doesn't work.
of people read
blogs more than
once a day.
Check out :
Where is Your Content Hiding?
Content Marketing Hack: 5 Tips
for Dealing With Writer's Block
How to Create Great Content
With Limited Resources
(HubSpot Science of Blogging 2010)
