Act 2
Consider your
AUDIENCE
Making sure your content is relevant
and interesting to your audience should
always be the primary objective that you
keep in mind. How exactly can you find
out what your audience is interested in?
How do you know if the content you're
creating will be of interest to them?
Especially when you first start out, these
questions might be very daunting.
As a content marketer, you should al-
ways be aware and informed of industry
news – which topics are trending and
which ones are being repeatedly dis-
cussed. Having a finger on the pulse of
what's going on in your industry is the
best way to write content that people
are already interested in.
For example, the tech industry was
buzzing in anticipation of Leap Motion's
product launch in May 2013; but simply
writing a piece that describes Leap Mo-
Best practice tip: Think
of different angles or
perspectives on industry
news to make it more
unique and interesting.
3
Behind the Scenes of Content Marketing
Keyword Methodology:
How to Jumpstart
Your SEO Strategy
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