1
Understanding
CONTENT
MARKETING
If you're reading this whitepaper, chanc-
es are you've heard the term 'content
marketing' being tossed around the
Web. Perhaps you're already well-
versed in content marketing or maybe
you're just getting started with your own
strategy. Experienced content marketers
can attest, and novice ones will soon dis-
cover, that the world of content market-
ing is a fascinating one; if done correctly,
it can take your brand further than it's
gone before. Regardless of your level of
expertise, let's first refresh ourselves
on the definition of content marketing:
according to the Content Marketing
Institute,
"Content marketing is a marketing
technique of creating and distributing
relevant and valuable content to
attract, acquire, and engage a clearly
defined and understood target
audience – with the objective of driving
profitable customer action."
Act 1
Behind the Scenes of Content Marketing
