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Behind the Scenes of Content Marketing
Blog Subscriber Growth
Tracking the change in your
blog RSS or email subscribers over
time is a great way to measure your
audience's engagement. Chances are
that if people find value in your con-
tent, they'll subscribe to receive your
posts. These are all future customers
who can now nurture.
Social Media Follows
and Likes
You're likely sharing content across
your social media channels so increas-
es in follows and likes can be a good
sign that people are interested in the
content you're sharing.
Comments
The number and sentiment of
comments on your content provide
great insight into how engaged your
audience is and how they feel about
your content. Comments reveal how
readers perceive your content and
where they draw value from your
piece. Regardless of whether com-
ments are positive or negative, they're
a strong sign of content engagement
which is ultimately good news.
Shares, Mentions, Re-
tweets
Social shares are essentially a public
sign of content endorsement. When
people are sharing, re-tweeting, or
mentioning your brand, it's a great
sign that you're delivering content
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