It's important to note that engaging
your audience often goes beyond
writing blog copy that appeals to
them: you should also investigate
which mediums your audience prefers
to engage with. Do they prefer reading
blog posts or would they rather watch
visual content such as a video? Or
perhaps they like digesting short
snippets of information and facts in
the form of infographics. It's always
best to offer a variety of content
mixes but knowing which type of
content is most popular and generates
the most leads can help you move your
content marketing goals forward. The
best way to find what type of content
your audience prefers is simply to ask
your audience!
On Twitter, schedule several tweets
over a week and ask your followers
variations of the following question:
"RT if you prefer watching video
content!"
On Facebook, you can create a poll
to ask your audience which type of
5
Behind the Scenes of Content Marketing
The attention span
of most users last for
about 3 minutes.
One way to maintain
viewers' attention is to
use pictures & videos.
