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Time is Marketing: The Complete Guide to Real-Time Marketing

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THE GAME CHANGING MOMENT Super Bowl XLVII was one of 2013's biggest events, with the Baltimore Ravens squaring off against the San Francisco 49ers in front of 71,000 screaming fans at the Mercedes-Benz Superdome in New Orleans. It was an action-packed game but, surprisingly, it wasn't football that got everyone talking. During the third quarter, something happened that even the most avid gamblers didn't bet on. Without warning, the power went out in the stadium, suspending play for 30 minutes. The world watched in disbelief as fans and players at the biggest event of the year were left in the dark. 7

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