Marketing is all about reaching the right person at the right
time with the right message. In today's always-on culture,
things can spread virally from obscure to mainstream faster
than it takes you to commute to work. And the scary part?
No one knows what the next big thing is going to be. It might
be a baby biting his brother's finger, a mega-celebrity selfie,
or - heaven forbid - an executive at your company doing
something embarrassing.
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