A MORE
PRACTICAL
APPROACH
As much as we'd like to dream of having the next Dunk in
the Dark, the odds are very low of achieving this level of
success. Let's not forget that Oreo is a very large brand, so it
already had a sizeable audience to begin with. Even if you're
representing a comparable brand, the examples shown so
far indicate that the conditions have to be just right in order
to have a huge success. Though most of us will not come
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