HOW TO
MARKET IN
REAL-TIME
If you're looking for a step-by-step guide for how to have
the next Dunk in the Dark tweet, you've come to the wrong
place; and if you find one, please send it my way! Creating a
viral sensation requires a large number of factors that need
to come together perfectly, many of which are beyond your
control. There are, however, important steps you can take to
be ready to strike when an opportunity presents itself. Here
are some lessons that Oreo's example can teach us about
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