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Time is Marketing: The Complete Guide to Real-Time Marketing

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< CONCLUSION > Real-time marketing is a tricky skill for a brand to learn. Marketers like to be strategic and create the best possible content. RTM demands this as well, though often with barely any time for strategy and content creation. The question then becomes how to be in the moment with the same high standards expected of your brand but without the extra time you're used to having. The key to RTM is being prepared. Do research on others that have had success and best practices (since you're reading this eBook, you've already gotten started!). Brief your graphic designers, writers and any other staff on your objectives and ensure that they'll be ready to strike when the moment is right. Create assets ahead of time that you can draw from if you're able to predict what might be coming your way. Have all of the tools that you'll need ready in advance so you'll be able to get your message out there without any delay. Ultimately, be tasteful with your real-time marketing and only jump in when it makes sense to do so. It's better to send one amazing, highly relevant message than bombard people with sub-par content over and over again. The best way to learn, however, is to just start! Try new things and experiment with what you've got available, but always remember to stay true to your brand. 25

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