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Kenneth Cole: #Cairo Tweet In early 2011, millions in Cairo, Egypt, took to the streets demanding the end of injustices and the overthrowing of their President, Hosni Mubarak. It was an important moment for Egypt that meant everything to its citizens, hundreds of whom were killed and thousands more injured in the often violent clashes during demonstrations. For most of us, these events were seen as a revolution that would bring long-overdue prosperity to a wrongfully repressed population. For fashion company Kenneth Cole, however, this was a goldmine of free publicity that others had yet to tap. In an attempt to hijack the story and relate it to its brand, Kenneth Cole sent out the following tweet: "What could possibly go wrong," they wondered. Um, everything! The Internet quickly noticed this tweet and there was a new uproar of sorts, this time directed at Kenneth Cole. The tweet was a blatant attempt to redirect focus from an important issue to the company's own interests. It showed no sensitivity towards the people of Egypt and was making light of a situation that no one should, let alone try to capitalize on. Epicurious: Boston Marathon Tweets On April 15, 2013, 23,000 runners gathered together to participate in the annual Boston Marathon. At 2:49 pm, two homemade bombs exploded near the finish line, killing 3 people and injuring an additional 264. What started as a celebration quickly turned into one of the biggest tragedies the United States had ever seen. The country and many from across the globe gathered together to offer their sympathies and share words of encouragement to the survivors. Kenneth Cole @KennethCole Millions are in uproar in #Cairo. Rumor is they heard our new spring collection now availble online at http://bit.ly/KCairo -KC 13

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