(such as first/last name and email address) and then
include other secondary fields that leads can fill out at their
own discretion. As a general rule of thumb, don't use more
than 4 or 5 fields in your form.
Lastly, you want to include a big action-oriented button
that further prompts people to fill out your form. Typical
buttons include:
• Download now
• Read now
• Watch now
• Register for Webinar
PRO TIP: There's a compromise between asking for a
lot of information and turning people away from filling
out your form. Ask for the information need while also
keeping the form short to encourage signups.
Landing page best practices (Slide to left)
5
From the perspective of a HubSpot User
