10
From the perspective of a HubSpot User
AUTOMATE EMAIL CAMPAIGNS
BY USING WORKFLOWS
Step 4
The key to email marketing success is consistency…
if you want to build a relationship, you need to keep
communicating! The best way to ensure success is to
automate the process by using HubSpot's workflow
feature. Workflows allow you to automate lead
nurturing campaigns to prompt people further along
your buying cycle. You can create tailored workflows for
specific lists or actions that people take on your site.
