Blogging in the Age of Modern Marketing
8
TWO PEAS
IN A POD:
BLOGGING
AND
CONTENT
MARKETING
Now that we have a strong
understanding of the im-
portance and power of blogs in the
realm of content marketing, let's
dive in and learn how we can create
a blog and a killer blogging strategy!
2
Blogging and content marketing truly
go hand-in-hand. Your blog should be
the central nervous system of your
entire content marketing strategy: it
is the home for all your content and
the portal for your target audience
to learn and engage with your brand.
Regardless of the type of content
you're producing (blog posts, vid-
eos, infographics, eBooks, white-
papers), your blog is the home and
Hub of all your content. You want
to keep your audience engaged and
interested in all the different types
of content you produce (you know,
to keep nurturing the relationships
you've worked so hard to build), and
a good blog is exactly the place where
this relationship building happens.
