eBooks

Blogging in the Age of Modern Marketing 6 Brand Awareness Assuming that you've got the pieces aligned to write great content for a targeted audience (don't worry, we'll walk through this), blogs are a phenomenal avenue for building brand awareness. Interesting and relevant blog content can have a wide reach and although your content won't explicitly discuss your brand and products/services, your brand's name and logo will be apparent and associated with the content you produce. Producing high quality con- tent and sharing it with your audience and influencers means that your brand's name will be shared across the web for more people to see, thereby increasing your brand awareness. SEO Search Engine Optimization (SEO) is a big beast to tackle and would make for an entire eBook on its own; however, what's important to know about SEO is that a blog is one of the easiest low-hanging fruits for build- ing your SEO strategy. Since your blog lives on your website, you can and should be writing content which incorporates strategic keywords that are important to your company's SEO and Search Engine Results Page (SERP) rankings. As your content drives more and more traffic to your site, search engines will begin to rank your site with higher authority which will increase your SEO and SERP results. Furthermore, search engines crawl and index every page and keyword on your website – and that includes any new blog pieces you publish. Using targeted keywords within your con- tent means that your piece will appear higher in SERP results when people are searching for a particular topic. Check out this piece for a step-by-step guide to creating an effective SEO keyword strategy. Shareable content via blog impacts SEO as current digital landscape changing – social SEO helps from that perspective. 2. 1.

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