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Blogging in the Age of Modern Marketing
For blog management to be stress-free,
you need to have an organized content
calendar. Uberflip's content calendar
is planned for a few months ahead
and we schedule our writers based
on the frequency they've committed
to writing. Keep in mind that your
writers have different expertise,
styles of writing, and themes that
they cover. As a result, it's important
to plan your calendar accordingly so
that the authors and topics in any
given week are varied and diverse.
Being organized doesn't mean being
rigid – in reality, your calendar rarely
stays exactly as planned. Impromptu
content may be written based on
industry news or writers may fall
short of meeting their deadlines.
The important thing is to be flexible
to such changes in your schedule.
Managing
your Blog
1.
