Blogging in the Age of Modern Marketing
16
Blog titles are the first thing your
audience sees and the effectiveness of
your title will make or break whether
they continue reading or move on to
another piece. Especially with social
media, a good title is the key for
getting people to click on your link
and read your content. However,
despite knowing the impact that
blog titles have on engagement,
they are often the most difficult part
of your piece to develop. Here are
some tips for writing effective blog
headlines to engage your audience
and get them to read your piece.
Instructional Titles:
People love reading articles that
teach them how to improve and
learn more about a topic. If your
b l o g p o s t o f f e r s i n s t r u c t i o n a l
insight about a particular topic,
consider the following types of titles:
- How To Create Engaging Titles
- Tips for Creating Engaging Titles
- Top 10 Ways to Create Engaging
Titles
Titles that begin
with "How-To",
"Tips for" and "Top
10" (or any other number), are
effective ways of indicating that
the reader is going to learn useful
information from your piece.
Ask Questions:
Questions are a great way to catch
your audience's attention and entice
them to read beyond your title. The
best questions are ones that your
audience is already thinking about
as it will encourage them to discover
answers by reading your piece.
Pulling Them In:
Headline Pointers
2.
