Blogging in the Age of Modern Marketing
28
If you want to have a really stellar blog,
never forget your audience. What
engages them? What content do they
share? Which pieces do they spend
the most time on? Knowing these
facts is part of your role as content
manager and can be one of the most
interesting and rewarding parts. Yes,
blog content is important for SEO
and a million other reasons, but at the
simple core of it, your blog is nothing
if you don't have an engaged audience.
GUEST BLOGGING
Know
your Audience
3.
What are the keys for ensuring that all
your writers are engaged and writing
the quality pieces your blog deserves?
You need to be flexible and accommo-
dating. You'll quickly get to know your
writers and their styles: some might
write 2 pieces when they only need
one, some might submit their post the
morning it's due, while others might
simply miss their deadline…the point is
that you learn how your team members
operate and that you're strategic in
accommodating them. As mentioned
before, you need to be flexible if things
don't work out the way you anticipated.
Managing
your Writers
2.
