Blogging in the Age of Modern Marketing
14
One of the biggest pain points for
content marketers is coming up with
blog topics to write. An easy way to
circumvent this issue is to the stay on
top of what's buzzing in your indus-
try. Set aside 30 minutes every day
to read popular blogs, news sources,
and social media for trends and con-
versations taking place. Make note of
articles you enjoyed reading or pieces
that received a high volume of social
shares. You'll quickly find that staying
current with industry news will allow
you to have your finger on the pulse of
what your audience is talking about.
Use these topics as a starting point
for your own blog content and think
about unique angles or perspectives
you can provide. Your audience isn't
interested in repeatedly reading about
the same topic, so this is where cre-
ativity is important. Think about how
you can provide additional viewpoints
or how you can elaborate on exist-
ing perspectives in a compelling way.
GETTING
DOWN
TO BUSINESS:
THE
BLOGGING
PROCESS
4
Topic Inspiration
1.
